Co-Founder & Managing Partner

Boasting approximately twenty years of experience in community relations and business development, Melinda brings a unique knowledge base to the traditional marketing and communications industry.

The relationships Melinda has fostered over time speak for themselves, as she has established an unbelievably positive rapport with community-based organizations, agencies, not-for-profits, providers, and corporate entities throughout New York State. She has single-handedly developed successful event strategies and promotional media community partnerships that have significantly and positively impacted the organizations with which she’s worked.

Co-Founder & Managing Partner

With over three decades in nonprofit and association leadership, Wendy specializes in strategic planning, governance, and operational excellence. As former CEO of Association Development Group, she guided professional associations through growth and transformation while building strong stakeholder relationships.

Wendy’s track record includes implementing data-driven strategies, optimizing processes, and developing high-performing teams. As founder of Wendy Weber Consulting, Wendy brings comprehensive expertise in helping membership organizations maximize their impact and achieve sustainable success in serving their professional communities.

VP of Events & Programming

Cassandra brings diverse expertise in events, hospitality, and operations management as VP of Events and Programming. Her career spans sports and entertainment, higher education, and association management, consistently delivering exceptional results across multi-million-dollar operations and high-profile events.

Most recently at Association Development Group, Cassandra expanded event capabilities and built a dynamic team delivering impactful conferences. She previously managed operations for an NBA arena and oversaw food and beverage divisions at Marquette University. In 2024, she was invited as an expert panelist at Empire State Society of Association Executives events.

Director of Client Services

Karina brings extensive experience in association management and organizational development. Her expertise in strategic planning, project management, and team building has consistently delivered measurable results across nonprofit and educational organizations.

Most recently at Association Development Group, Karina coordinated accreditation self-studies, strategic planning sessions, and conference management while transforming underperforming teams. She previously served as Executive Director of the Alzheimer's Association, where she grew the annual budget from $12,000 to $120,000 while expanding services and volunteer engagement.

Financial Management

David brings strong expertise in business finance and operations across a variety industries. He thrives in fast-paced environments and prides himself on delivering quality service while maintaining and strengthening client relationships.

David holds an associate's degree in accounting and finance and has been working in accounting for over thirteen years. He has experience with several US and Canadian-based nonprofit professional associations in industries including law, commercial real estate, exposure sciences, and health economics. He consistently seeks out opportunities for professional growth and is currently pursuing his CPA.

Strategic Digital Partner

Colin Scherff, owner of Brandsbyday, is our strategic digital partner and a long-time trusted collaborator of Melinda and Wendy. Brandsbyday manages all website development, database systems, and digital marketing needs for our clients—turning marketing into measurable results through branding, lead generation, sales enablement, and customer retention strategies.

Colin's expertise in blending creativity, strategy, and technology ensures our associations have the digital infrastructure they need to thrive. This partnership allows us to deliver comprehensive, seamless solutions that cover every aspect of association management and digital presence.